Communication Design (in the exam: answer any ONE of Questions 1–5) Cricket is a popular sport in India. The 12th Cricket World Cup tournament is to be held in England and Wales in 2019. India has already been a champion twice. To win the tournament for a third time, the team needs the support and wishes of a billion Indians. Design a visual campaign for the Indian cricket team to gather support and encouragement from Indians. As part of the campaign, design a 30 feet x 20 feet hoarding to be placed at prominent locations in various cities and towns. Task: 1. Through sketches present three completely different concepts/ideas. (10 marks) Evaluation criteria: Originality and diversity of ideas, creativity, understanding of scale and proportion. 2. Design three slogans for the campaign in English or in any Indian language (with a mention of the language used). (10 marks) Evaluation criteria: Clarity of message and literary creativity. 3. Make a detailed design of one hoarding with slogan. (20 marks) Evaluation criteria: Visualisation, quality of lines, composition, colour combinations and detailing.
- Time limit
- 30 minutes
- Marks
- 40
What mentors look for
- Idea & creativity
- Composition & layout
- Perspective & proportion
- Line quality & shading
- Clarity of communication
Source: CEED 2019 official question paper, IIT Bombay · official page