Communication Design (in the exam: answer any ONE of Questions 1–5) An optical illusion (also called visual illusion) can use colour, light and patterns to create images that can deceive our brains. Information gathered by the eye is processed by the brain, creating a perception that does not match the actual image. Akihito Yujumari is an established artist and author and is releasing his 25th book which documents the greatest optical illusions of the world. He has commissioned you to design the cover for his book. Following are the details of the book: • Title of the book: The Art of Optical Illusion • Author: Akihito Yujumari • Paperback: 312 pages • Publisher: Square Book Publishers • Language: English • ISBN-13: 93-34567898765 (with barcode) • Book dimensions: 22.9 x 2.2 x 25.4 cm You are required to do the following: A. Design the front cover for the book that includes the author name and the title of the book. B. Design a spine for the book that includes the title of the book, the name of the author and the publisher’s logo and name. C. Design a back cover for the book that includes the ISBN number with the barcode and the following paragraph about book: “This intriguing collection contains more than 275 optical illusions that appear to change before your eyes. Akihito Yujumari has carefully selected every type of optical illusion, which intrigues the mind and delights the eye, along with notes about the science behind each illusion.” Evaluation criteria: Ability to understand the design brief, originality and creativity of ideas, clarity of thought, neatness and effectiveness of presentation, design sensitivity and attention to details.
- Time limit
- 30 minutes
- Marks
- 50
What mentors look for
- Idea & creativity
- Composition & layout
- Perspective & proportion
- Line quality & shading
- Clarity of communication
Source: CEED 2018 official question paper, IIT Bombay · official page