Optional (Visual Communication) — in the exam: answer ONE of Questions 4–7 The Government of India is starting a new Indian Institute of Technology (IIT) in Goa. IIT is an autonomous institute under the Ministry of Human Resource Development (MHRD) setup to offer world class education in technology. Design a symbol and a logo for this new institute. Symbol is a visual representation of various ideas associated with the Institute. Logo is the manner in which the name of the Institute is depicted. The symbol and the logo will be used in various places including stationery, vehicles, publicity materials, websites, digital media, 3D forms and architecture. They should be usable in black & white and in colour. The design should be visible in various sizes. The design should reflect the following key words: Technology, world class education, research and development, India and Goa. 1. Present rough sketches of three design alternatives with brief notes on each alternative (less than 50 words each). 2. Present the final design proposal with a neat sketch and relevant design specifications. 3. Illustrate with sketches how the symbol and the logo will be used in the stationery and website of the institute. 4. Write a brief note on the final symbol and the logo (less than 50 words). You will be evaluated for 1. Originality of ideas. 2. Ability to understand and reflect the keywords of the design brief. 3. Clarity of thought, ability to articulate design decisions and effectiveness of presentation. 4. Ability to create a visual identity which can be executed effectively across media.
- Time limit
- 30 minutes
- Marks
- 50
What mentors look for
- Idea & creativity
- Composition & layout
- Perspective & proportion
- Line quality & shading
- Clarity of communication
Source: CEED 2016 official question paper, IIT Bombay · official page