Design Problem Solving (in the exam: answer ANY ONE of A, B or C — this is [B], Communication Design) A new business venture wants to introduce an original health drink made from organically grown vegetables. Your task is to Design a Logo/Symbol to capture the essence of this brand (you are free to choose a name for your brand). You can make use of text, graphics or both. a. Identify at least five distinct factors essential for representing the brand. Write briefly. b. Generate at least three concepts through pencil sketches based on the factors identified above. Present these pencil sketches along with brief notes (if necessary). c. Synthesize your final concept of the Logo/Symbol and present this through drawing. You may use colours if necessary. d. Design the graphics for the label of a one litre pack of the above mentioned health drink. You need to make use of your final Logo/Symbol in the design of the label for packaging. Present this along with brief notes (if necessary). Evaluation criteria: 1. Identification of distinct features [5 marks] 2. Originality of your alternate concepts [10 marks] 3. Appropriateness of your final Logo/Symbol [5 marks] 4. Clarity of your final Label/Symbol Design for packaging [10 marks]
- Time limit
- 30 minutes
- Marks
- 30
What mentors look for
- Idea & creativity
- Composition & layout
- Perspective & proportion
- Line quality & shading
- Clarity of communication
Source: CEED 2011 official question paper, IIT Bombay · official page