Communication Design (in the exam: answer any ONE of Questions 1–5) Shaaradapur is an Indian village. It has a multi-lingual, low-literate population. There is a lack of awareness on maintaining health and hygiene. This results in an outbreak of malaria. Malaria is a mosquito-borne disease and its symptoms include fever, headache, vomiting and fatigue. If left untreated, malaria can be life threatening. So it is important that timely diagnosis and treatment are done under a trained medical practitioner at the government hospital in the village. Malaria can be prevented with mosquito control measures like draining stagnant water and spraying insecticides. Mosquito bites could also be avoided by using mosquito nets and insect repellents. • Design a poster for villagers with the above information on malaria to be displayed prominently at a public place. This poster has to be specific to this village and should communicate (a) the seriousness, (b) the symptoms, (c) the actions to be taken and (d) the prevention of malaria. • Select an ideal location in the village for this poster and (a) Sketch to illustrate how it will be displayed at the location (b) Write 5 sentences justifying your selection of the location, size and strategy in the way it is displayed. Evaluation Criteria: Ability to understand the design brief, clarity of thought, articulation, creativity and presentation.
- Time limit
- 30 minutes
- Marks
- 50
What mentors look for
- Idea & creativity
- Composition & layout
- Perspective & proportion
- Line quality & shading
- Clarity of communication
Source: CEED 2017 official question paper, IIT Bombay · official page